What was the Wheaties jingle?

Have You Tried Wheaties?
If it wasn’t for a radio jingle sung on Christmas Eve in 1926 by a barbershop quartet in Minneapolis, Wheaties cereal would have been long forgotten by now. Instead, that jingle – “Have You Tried Wheaties?” – saved the brand. And it also made advertising history.

When did the Wheaties jingle come out?

Wheaties was one of the first companies to recognize the enormous potential of radio as an advertising tool. On Christmas Eve 1926, they aired the first commercial jingle ever, which also introduced their famous tagline.

Who sang the first successful commercial jingle?

Some point to a 1905 song called “In My Merry Oldsmobile,” by Gus Edwards and Vincent Bryan, as the world’s first jingle. But the song itself predates commercial radio — Oldsmobile appropriated it for radio in the late 1920s.

What is radio jingle?

A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image.

What was the first radio jingle?

According to General Mills, the world’s first singing commercial was performed on Christmas Eve in 1926. Over the radio, four male singers sang, “Have you tried Wheaties? They’re whole with all the bran.

Is Wheaties being discontinued?

This product is not discontinued. Due to increased demand across our portfolio of Basic 4, Wheaties, and Total cereals, we are experiencing a shortage at some retailers. “Wheaties fans can rest assured that the Breakfast of Champions is not going anywhere,” the reply read in part.

What is the most expensive Wheaties box?

6 1951 Wheaties Complete Box With Ted Williams ($2,500) There were five other sports stars released in this series of cereals, but Ted Williams takes the cake for being the most expensive.

What is a good jingle?

A well-composed jingle will stick with people, playing on repeat in their heads, perhaps even being hummed aloud. A few listens to an effective jingle will recall memory and emotion—hopefully positive—even years down the line.

Are jingles dead?

Jingles dominated the American advertising sector for a large portion of the mid to late 1900s. But now they’ve mostly become a relic of a bygone era. Well, the demise is a result of both a shift in the advertising industry and a hit song by Michael Jackson.

What is an example of a jingle?

The top 10 advertising jingles of all time are: McDonald’s “I’m Lovin’ It” Kit Kat® “Give Me a Break” Oscar Mayer “I Wish I Was an Oscar Mayer Weiner”