What are the three generic strategies of Michael Porter?

Definition: Michael Porter developed three generic strategies, that a company could use to gain competitive advantage, back in 1980. These three are: cost leadership, differentiation and focus.

How does Michael Porter define strategy?

What is strategy? However, Michael Porter defines strategy as competitive position, “deliberately choosing a different set of activities to deliver a unique mix of value.” In other words, you need to understand your competitors and the market you’ve chosen to determine how your business should react.

What is generic competitive strategy?

The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete and gain an advantage within the marketplace. When classifying the strengths of a company, they can either be placed under the heading of cost advantage or differentiation.

What are Michael Porter’s five generic strategies?

The Michael Porter’s Five Generic Strategies has a focus on creating strategies that helps to gain competitive advantages from three different bases: Cost leadership, Differentiation and focus. There are three main streams for the Michael Porter’s Generic Strategies which are: Cost leadership. Differentiation. Focus.

What is porters generic strategies?

Porter’s Generic Strategies. Designed by Michael Porter in 1979, Porter’s Generic Strategies is a frameworks used to outline the three major strategic options open to organizations that wish to achieve a sustainable competitive advantage.

What is Porter’s generic strategies analysis?

Porter’s generic strategies are one of the most popular tools used when undertaking a competitive analysis in any industry. According to Porter (1985) companies can generally choose from two broad strategies, product differentiation or cost efficiency in broad market scope, or they may pursue product differentiation…

What are the five generic strategies?

These generic business strategies include low-cost provider strategy, broad differentiation strategy, best-cost provider strategy; focused strategy based on low costs, and focused strategy based on differentiation. These strategies have many advantages as well as disadvantages.