What does the IBM logo mean?
The famous IBM logo strips were introduced in the logo in 1966 to indicate speed and vibrancy of the company’s international business expansion. The first IBM logo had thirteen stripes in black. Incorporating the strips gave the logo a new look and create a unique image for the viewers.
What did IBM start out?
The Computing-Tabulating-Recording Company
The Computing-Tabulating-Recording Company, the precursor to IBM, was founded on June 16, 1911. At its beginning, it was a merger of three manufacturing businesses, a product of the times orchestrated by the financier, Charles Flint. From these humble beginnings sprang the company that Thomas Watson Sr.
Why is IBM nicknamed Big Blue?
Big Blue is a nickname used since the 1980s for the International Business Machines Corporation (IBM). 1 The moniker may have arisen from the blue tint of its early computer displays, or from the deep blue color of its corporate logo.
What is the most expensive logo in the world?
Most Expensive Logos In The World
- Symantec Brand & Acquisition — $1,280,000,000.
- British Petroleum Logo & Marketing — $210,000,000.
- Accenture Logo Design — $100,000,000.
- Posten Norge Rebrand — $55,000,000.
- Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000.
- BBC Logo Redesign — $1,800,000.
- CitiBank — $1,500,000.
How did Paul Rand come up with the IBM logo?
The evolution of IBM’s logo. Image: Quartz. Working with IBM’s existing logo at the time, Rand’s first design was subtle. He replaced the font Beton with a similar but stronger-looking typeface called City, giving the letters “IBM” a more solid, grounded and balanced appearance.
Who is the designer of the IBM logo?
Paul Rand and IBM Logo history… The story begins in 1956 when designer Paul Rand introduced what IBM refers to as the IBM continuity logo (1956-1972) This logo is the solid block letters IBM in City Medium type font. At the time it was considered a modernization from the IBM in transition (1947-1956) logo in the Beton Bold type font.
What did Paul Rand do for a living?
By the 1950s, Rand, moved on to what he is best known for – reinventing the corporate logo. He set the benchmark for corporate branding, most notably his designs for IBM, ABC, UPS, Westinghouse, Enron and NeXT. Here are the stories behind some of his most famous logos.
How many stripes make up the IBM logo?
The IBM logo is easily recognized by the distinctive eight stripes that make up the letters IBM. This logo is often refereed to as the Eight Stripe Logo, or the Eightstriper for short.