How does USPS Every Door direct mail work?
Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names or street addresses.
Does every door direct mail work?
Truth: EDDM Can Help Local Businesses If your local business has mass appeal, EDDM can absolutely be a viable option. Since every direct mail piece is delivered to every door (literally) within a carrier route, the product you are selling must be attractive to everyone.
How do you direct mail every door?
How to Create an EDDM Retail Mailing
- Create or Use an Existing USPS.com Account.
- Select Neighborhoods & Audience.
- Design & Print Your Mailpiece.
- Choose Drop-Off Date & Payment Options.
- Print Forms & Prepare Mailing Bundles.
- Drop Off or Ship Your Mailing.
How much does it cost to do every door direct mail?
EDDM costs about 18¢ per piece. That’s a fraction of the cost of standard or First-Class® postage, which costs around 44¢ per piece. It’s easy to reach out to local communities. For smaller businesses, EDDM allows you to promote your products and services to nearby neighborhoods that may benefit from it.
What are the size requirements for Every Door direct mail?
Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side. Maximum Dimensions: No side can be longer than 15 inches or 12 inches high. Weight: Cannot weigh more than 3.03 ounces.
What is the ROI on direct mail?
Direct mail has a median ROI of 29%, putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point.
What are the size requirements for Every Door Direct Mail?
What is the purpose of every door direct mail?
A: Every Door Direct Mail ® (EDDM ®) is a program created by the United States Postal Service ®. The program enables advertisers to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services, lists, or permits. It is ideal for neighborhood mailings and local market saturation.
How to address boxes for every door direct mail?
Address your boxes to “Postmaster” at the Post Office you’re shipping to. Write “Every Door Direct Mail–Retail” and “Open Immediately” on each box. Label and number the boxes. For multiple boxes, number them as “1 of X”, with “X” being the total number of boxes.
How much does every door direct mail cost?
The cost per mailpiece is $ 0.75 . Your Every Door Direct Mail order cannot exceed pieces. Please reduce your order amount to continue. If you want to send more than pieces of Every Door Direct Mail per ZIP code, sign in as a BMEU customer to continue.
How to check mailpiece size for every door direct mail?
Use the Mailpiece Size Checker, located at the top right of the EDDM Online Tool, to make sure your flyer or postcard meets the requirements for marketing mail. For detailed size criteria and measurements for EDDM mailpieces, see Physical Standards for Flats.