What are the ethics of marketing?
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.
What is marketing ethics quizlet?
Marketing ethics definition. are moral principles and values that guide behaviour within the field of marketing and cover issues. Ethics definition. concern the study of a morals involving the application of reason to specify rules and principles to determine right and wrong. You just studied 15 terms!
What are some of the common price related ethical issues?
Here are the 5 ethical pricing issues that hurt business the most:
- Price fixing: Collusion at its worse.
- Bid rigging: Favoritism.
- Price discrimination: Anti-favoritism.
- Price skimming: Discriminating through time.
- Supra competitive pricing: Monopoly gouging.
Which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?
According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization? individual factors, organizational factors, and opportunity.
What is the role of marketing ethics?
Marketing ethics sets out a framework for good practice in marketing, regardless of the product or market sector. Your customers should be able to expect that products and services are safe and fit for their intended use. Your product and service communications should not be deceptive.
What is the difference between ethics and law?
Ethics are a set of moral values an individual establishes for one’s self and your own personal behavior. Laws are structured rules utilized to govern all of society. Not only do retail companies have an obligation to act ethically but so do the professional individuals working there.
What is the focus of all marketing activities quizlet?
what does tangible and intangible mean? the purchasers of organizations products the focal point of all marketing activities. 4 activities – products, distribution, promotion, and pricing – that a firm can control to meet the needs of customers within its target market.
How do ethical issues affect marketing?
Ethical marketing decisions and efforts should meet and suit the needs of customers, suppliers, and business partners. Unethical behavior such as price wars, selective advertising, and deceptive marketing can negatively impact a company’s relationships. Recent trends show that consumers prefer ethical companies.
What is the main difference between marketing ethics and social responsibility?
While ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society.
What are the three factors that influence ethical decision making?
Three of the important components of ethical decision making are individual factors, organizational relationships, and opportunity.
What are the factors that influence ethical behavior?
There are three major factors that can affect your ethical behavior:
- Individual factors, such as knowledge, values, personal goals, morals and personality.
- Social factors, such as cultural norms, the Internet and friends and family.
Why are there ethical problems in the marketing industry?
Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below.
Which is an example of an ethical marketing decision?
For example, if a consumer wishes to make a purchase from a retailer, their expectations include wanting to be treated fairly by the salesperson and wanting to pay a reasonable price. Ethical marketing decisions and efforts should meet and suit the needs of customers, suppliers, and business partners.
Which is more important sustainability or marketing ethics?
Sustainability e. sustainability Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the price
Which is more important in marketing, ethics or price?
Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the price b. greater the value c. greater the publicity d. greater the consequences e. lesser the consequences